In one of the most pleasant ways to discover new music, I was first introduced to Jake Bugg’s music through a commercial, a Gatorade one, of all things. Sounding like a new-age Bob Dylan as well as modern-day contemporaries and fellow Brits Alex Turner, Miles Kane and small hints of the Gallagher brothers, Jake Bugg’s body of work seems unbelievably mature for a young man of only 19 years of age. From his eponymous debut album, this is Slide, a testament to his growing potential as a cornerstone of the folk and indie genre.
Typos and Inkstains 
Same as you I discovered him through a commercial but it was the IPA advert. Such a great discovery!